Making High End Cosmetics While Staying True - 972 Words

making high-end cosmetics while staying true to the brand’s mission throughout the entire supply-chain.Part 1. Executive Summary Overview Smooth on the Move: is a smoothie food truck coming to Burlington, Vermont. Smooth on the move is a mobile-based company that offers a variety of very delicious and nutritious smoothie beverages to its customers. Operating as a mobile-based company gives us flexibility to serve to multiple locations. We will operate mainly on college campuses in Burlington during the school year targeting college students, and downtown Burlington employees. Utilizing unpaid college interns will assist in running our social media platforms. Eventually, we desire to expand into a retail location located downtown Burlington. Smooth on the move will be successful because it brings to Burlington the first ever healthy convenient food truck serving delicious smoothies. Part 2. Situational Analysis Company Analysis In order to lead a healthy life style, proper nutrition is essential. In the hectic and busy lives of college student’s nutrition is not always a priority. College students are so caught up in maintaining their social lives, while pursuing academic prosperity and lose sight of maintaining well balanced diets. Designated in the Burlington area having little competition in the smoothie market will bring forward opportunity for success. However, on the contrary located in such an eco-friendly city our business might be seen as not so environmentallyShow MoreRelatedShould Teenagers Undergo Elective Cosmetic Surgery?1865 Words   |  8 Pagesmany surgeons in the field of cosmetic based procedures, most of the patients seeking purely beauty care see enhancing their physical appearance as the only, or at least the best, fix for the destructive problems they face, such as harassment or personal insecurities. 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Corporate Strategies 7 6.1. The Strategist 7 6.2. Initial Strategy 7 6.3. Mergers and Acquisitions 7 6.4. Cross-fertilization: 8 6.5. New Geographic Areas 9 6.6. Research and Development 9 6.7. Entering New Business 10 Read MoreEstee Lauder Inc.9371 Words   |  38 Pagesguidelines, products claiming to offer medical benefits or physiological effects were over-the counter (OTC) drugs. If FDA deemed a cosmetic product to be an OTC drug, it was regulated as a new drug. The manufacturer was then required to demonstrate product safety and efficiency to gain FDA approval. Furthermore, even though FDA does not require testing of cosmetics, the agency has notified manufacturers that it would start to enforce labeling that included the statement â€Å"Warning—the safety of thisRead MoreLouis Vuitton Case Study6918 Words   |  28 PagesUnited States requiring them to branch out of their comfort zones and expand into emerging markets specifically the BRIC countries. 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While, stabilization in construction activity and housing prices has come during the mid of 2009, when a turnaround had emerged in housing sector. Besides, a global financial meltdown had affected world stock markets facing huge fallen, large financial institutionsRead MoreMakeup7605 Words   |  31 Pages26 KAMAFLAGE COVER CREAM 26 KAMAFLAGE LEG BODY COVER 26 FIVE MINUTE MAKEOVER 27 Page 2 Next page http://www.sachacosmetics.com by Kamla Regrello INTRODUCTION Hi, I’m Kamla Regrello, Head Makeup Artist for Sacha Cosmetics. Since joining Sacha, I have had the opportunity to travel with my makeup team to several countries to work the international beauty pageants. I was the head makeup artist for the Miss Universe, Miss USA, the Miss Jamaica, the Miss Trinidad andRead MoreYuchia5000 Words   |  20 Pages* Question 1 0 out of 0.5 points | | | A group of students from different parts of the country started elementary school together. 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The World Of Architecture And Design - 1523 Words

Meaningful space, what is its relevance in the world of architecture and design? A meaningful space originates from the hierarchy of form rather than aesthetic emotion. Materials we use now are for strength not for meaningful form, spaces haven’t found position of order, integration is a way of nature and adjoining servant spaces identifies the essence of space. (A selection of Architectural Manifestos, n.d) Le Corbusier believed architecture, sculpture and painting are dependent on space, as he discussed in his manifesto ‘Ineffable Space’ in 1948. (Gargiani Roberto, Rosellini Anna 2011) Louis Kahn, on the other hand, had a different view. In 1965-69 in his writing of ‘Architecture is the thoughtful making of spaces’ Kahn suggests that meaningful form characterises space. (A selection of Architectural Manifestos n.d) Le Corbusier, one of the pioneers for modern architecture and Kahn, one of the most influential architects from the 20th Century, had two very differing interpretations of what creates a significant space. Both Archit ects had great influence on the world of architecture and design, and still their concepts are being discussed and stimulate design today. (Oxford University Press n.d) Kahn states that the materials we now use in architecture are known for their strength, not their meaningful use of form. The use of steel and concrete confront us; their characteristics must be in harmony with the spaces that want to be and evoke what spaces can be. A space inShow MoreRelatedDesigning A New Urban Life Is Influential And Effects On The Society Of The Future1134 Words   |  5 Pagesthemes (E. D., 2015, February 8). 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It is almost as if there is an accepted notion that architects can be artists, but artists simply cannot be architects which decidedly makes architecture first and foremost architecture, not art. ArchitectRead MoreLe Corbusier s View Of Architecture Or Revolution ?1572 Words   |  7 Pagesâ€Å"Architecture or Revolution?† in Le Corbusier’s belief was the only way to avoid class-based revolution in industrialized architecture (Quirk, 2012). Le Corbusier, born Charles Édouard Jeanneret, was born into an artistic family in 1877 in a small village in Switzerland. His mother was a pianist and his father was a designer of watch dials. Even though he learned piano and father’s trade he got interested in the architecture when he was 13 years old. He learned from L’Eplatenier, a teacher in LaRead MoreFrank Lloyd Wright s Life, Career, Influences And Impact On The Way We See American Architecture1500 Words   |  6 Pages20th century from anywhere in the world. 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This astonishing building lies on the junction of Chester Road and Edge Lane, opposite Streford Mall. Designed by the architect Henry Elder. Longford Cinema is an astonishing

Human Motivation the Influential Drive Behind Human Altruism Free Essays

Human motivation the influential drive behind human altruism At the forefront of social psychology the issue of what motivates one to act in a prosocial manner has arisen with a vast array of theory and response. The heart of the topic lies in the ambiguity as to whether one acts altruistically as a result of an innate response of empathy and compassion, or merely due to self interest. By definition altruism refers to, â€Å"behaviour that helps people with no apparent gain or with potential cost to one’s self†, (Western 2006). We will write a custom essay sample on Human Motivation the Influential Drive Behind Human Altruism or any similar topic only for you Order Now Yet, this concept in itself is not unproblematic in that undoubtedly displays of altruism exist, but may not ultimately be driven by selflessness. Motivation is indisputably the integral drive behind human behaviour, and is the most crucial factor influencing human altruism. Reciprocal altruism; simply the idea that we offer assistance and expect it returned, is undeniably practiced with the motivation of one’s personal wellbeing in mind. Similarly, the concept of motivation also provides a logical understanding of kin selection whereby we are inclined to help our genetic related, as aiding one’s family will ultimate better one’s self. A cost rewards analysis, as well as social exclusion can also be depicted as highly motivated by a person’s needs and survival; and therefore can once more be deemed selfish. Thus, by grasping a concrete understanding of one’s ultimate purpose in a given situation, the question as whether we are driven by a natural selfless capacity or with intention of maximizing personal gain can be ascertained. Unquestionably, acts of genuine and authentic altruism exist, however in situations that help is required, consciously or subconsciously the helper is more likely to personally benefit from their action, than not. A motive refers to the goal or object of a person’s action. Human nature is inherently selfish, therefore when deciding whether to engage in a prosocial act; an individual’s primary concern is oneself. This is not always conscious to the individual, yet whether it is a simple question of the motives for an occupation, or concern for the environment; it is linked to maximizing personally or for society as a whole. Krous (2005), conducted research in order to determine what would motivate people in help related fields such as psychology, education and nursing to work with underserved populations; which consist of groups such as ethnic minorities, the mentally ill, the homeless and elderly. The research was conducted using 135 students from Midwestern University majoring in help related fields. Whilst factors such as work autonomy, troubled past experiences or a parent in a helping profession did inspire some to work with such groups, economic reward and prosperity as well as diverse training proved to be vital to a vast majority. Another way in which we can relate people’s motivations with the concern for themselves is through their view on the environment. This was put to the test through a study by Berenguer (2007) whereby participants were presented with illustrations of eight large trees being cut down and a dead bird on the beach covered in oil. The findings concluded that participants conveyed empathy and were dismayed by the devastating state of the environment. One needs to pose the question; what motivates one to act altruistically toward the environment? The simple fact that they are ultimately a part of the environment that they endeavor to save, and thus prevent the personal and societal hardship that would follow its total destruction. The concept that an individual’s sense of belonging in a group impacts upon their willingness to behave in a socially caring manner, once more brings the notion of selfishness to the fore. People are encouraged by their culture and society to take part in prosocial behavior. While engaging in a prosocial act often entails risk and cost to oneself, in the big picture, belonging to a group provides vast benefits. The concept that one’s belongingness will ultimately impact upon a person’s willingness to engage in a prosocial act is questioned in a number of research experiments conducted by Twenge (2007). Experiment One – donating money; had 34 participants take a personality test. Responders were randomly allocated a personality summary of either ‘future alone’, ‘future belonging’, or ‘misfortune control condition. ’ Each participant received $2 for taking part and were informed that there was a collection for the Student Emergency fund. The results had only 37% of the ‘future alone’ donate to the fund contrasting with 100% of the participants in the other groups. Thus, social exclusion lead to a significant decrease in helping behaviour. This suggests that one’s emotional state will pertain to their ability to offer empathetic understanding and an inclination to help others, as Twenge states, â€Å"Social exclusion apparently renders the prosocial behaviour tool temporarily useless. † Therefore, when an individual is emotionally vulnerable and lacking self-esteem they lose their ability to care for the wellbeing of others. Once more the proving human beings as self-interested creatures who are only willing to help when they feel they have been helped or that their society accepts them. Evolutionary theories pertaining to altruism have played a nodal role in understanding human motivations, and moreover through the kin selection theory and the concept of reciprocal altruism emphases once again that we are compelled by rational self-interest, to always put ourselves first. Kin selection focuses on actions of people who are genetically related as stated by Neyer (2003), â€Å"blood is thicker than water, implying that kin are generally favored over non-kin. The motive behind a parent, whether human or animal in protecting their off springs is in their attempt to protect and ensure the next generation. The protection of our genetic code is explored by Maynard Smith (1964), which explains that we are more than likely to help direct family over our more distant family and our more distant family over non-ki n. This idea is heightened in a study conducted by Burnstein (1994) which found that life or death helping was significantly more likely to be offered with close genetic relatedness. The notion of looking after one’s genetic coding for future generations, through the idea of kin selection once more exemplifies the way in which we are hard-wired to act in a socially caring manner to maximize person gain. â€Å"Reciprocal Altruism†, refers to the way in which humans help another person, thus building a relationship where help is expected to be returned at a later date. It is an evolutionary process that clarifies prosocial acts that occur among the non-related. A basic example of such an exchange is acknowledged by Fitness (2007), whereby two fishermen in a village agree to share what they catch for the day with one another. Therefore if one fisherman does not catch any fish they are reassured that they will not go hungry. Such an example supports the theory that engaging in reciprocal altruism increases the chances of survival over individuals who act selfishly, as long as both parties involved reciprocate. Our willingness to help is determined by the likelihood that the help will be returned, therefore in a situation where a stranger requires help it is unlikely that an act will be reciprocated and therefore we feel less inclined to help. In order for the survival of reciprocal altruism, Dovidio (2006) explains that there must be a willingness to chastise those who do cheat and find ways of gratifying individuals that voluntarily refrain from cheating. Reciprocal altruism can be considered a two way street, a relationship in which both parties will profit; and therefore is a response visibly motivated to maximize personal gain. The cost and benefits of engaging in a prosocial act ultimately determines ones willingness to involve themselves, hence supporting the concept that we are hard-wire for personal gain. From this view, humans are rational and chiefly concerned with their own self-interest and agenda. Dovidio (2006) explains the notion of a cost reward analysis, whereby in a potential helping situation the individual weighs the possible costs and benefits in order to reach the most desired outcome. An important aspect of grasping the parameters of prosocial behavior consists of learning when people will help. Dovidio (2006) references the assault of Kitty Genovese, whereby arriving home late from work she was brutally attacked outside her apartment building. This horrific event took place over 45 minutes whereby the attacker returned three times, finally stabbing her to death; with a shocking 38 onlookers that did nothing to help. This incident confirms the view that we are predominantly concerned with our own survival and self-interest as the potential helpers perceived the dangers to dominate over the benefits. Contrastingly, Dovidio (2006) cites the case of Reginald Denny, who was brutally beaten during the civil disturbance in Los Angeles in 1992. Four African Americans were watching nearby on live television and rushed to the scene fending off his attackers and transporting him to hospital, consequently saving his life. Whilst the four helpers were deemed heroes and rewarded with internal benefits of self satisfaction and fulfillment of one’s duty, it challenges the idea that we are hard-wired for personal gain as this act is undeniably a genuine expression of altruism. continuum There is a vast array of motivators that explain why humans engage in altruistic behaviour, a large majority pertaining to the desire to maximize personal gain. Such motivations are reinforced by the evolutionary theories on kin selection and reciprocal altruism; as well as one’s emotional state and the concept of a cost and reward analysis. This is not to say expressions of genuine altruism do not exist, as we have clearly established they do; they are simply few and far between. It is evident that humans have the capacity both to be incredibly selfish and heroically altruistic it would seem that tragically selfishness is hard-wired into us where we are motivated with one leading concern, ourselves. References * John F. Dovidio, Jane Allyn Piliavin, David A. Schroeder, Louis A. Penner. (2006) Social Psychology of Prosocial Behaviour. [Book] Chapter 3 – The Context: When will people help? Chapter 4 – Why do people help? * Krous, Tangala M. D. ; Nauta, Margaret M. (2005) Values, Motivations, and Learning Experiences of Future Professionals: Who Wants to Serve Underserved Populations? [Education and Training in Professional Psychology. ] Volume 36(6), pg 688-694 * Twenge, Jean (M). ; Baumeister, Roy (F); DeWall,(C). Nathan; Ciarocco, Natalie (J); Bartels, (J). Michael. (2007). Journal or Personality and Social Psychology. Social exclusion decrease Prosocial behaviour. Volume 92 (1) p56-66 * Berenguer, J. (2007). The Effect of Empathy in Proenvironmental Attitudes. Environment and Behaviour, 39; 269 * Westen, D. (2006). Psychology 4th edition. John Wiley and Sons, Hobeoken. United States of America * Neyer, Franz J. ; Lang, Frieder R. (2003). Blood is thicker than water. Kinship Orientation among adults. The Journal of Personality and Social Psychology. Vol – 84. Pg 310-321 * Fitness (2007). Lecture – Altruism and Prosocial Behaviour How to cite Human Motivation the Influential Drive Behind Human Altruism, Papers

E-Commerce Trade Fair Ballart Trade

Question: Describe about the E-Commerce Trade Fair for Ballart Trade. Answer: Proposal As specified in the case study that the primary target of the Ballart Trade Fair Consultancy (BTFC) is to provide the suitable assistance to the clients and customers who need an appropriate assistance from the organization. BTFC also helps in providing the assistance to the organizations in the overseas trade assignments in an appropriate way. For achieving all the goals on the international level and for innovating the new methods related to the E-Commerce, the suitable consultant is also hired who can able to provide the most suitable business details. For executing the new ventures and to introduce the developmental aspects of the organization, the business plan is specified below. To develop the appropriate business plan or the business report, there are various aspects which are to be focused and identified. As a consultant, it is the morale duty to identify the major aspects related to E- Commerce. Apart from this, the selection of the appropriate section of E-Commerce for processing is also identified on the large scale. The different sections of the business plans are defined below. E- Commerce Business Models The E- Commerce has been identified as the modern way of trading and proposing the most innovative aspects to perform the business in an appropriate manner. The E- Commerce itself is divided into various parts which can be required as per the requirement of the user and the usage of the organization. To manage the appropriate aspects related to the e-Commerce, there are various models and the network communication infrastructure identified below which may help in defining the suitable framework for the business plan. Generally the models defined for the E-Commerce are three in numbers, but some researches states that the model are nine in numbers. The criteria for identifying the models totally depend on the different type of research work done. The diagram for the models used in the E- Commerce is defined below in the appropriate manner. The B2B model is helpful in dealing when one unique or similar business exchange the suitable aspects with another business. The B2C is the model in which the business aspects are exchanged among the business and the consumers in an appropriate manner. Sometimes some business runs according to the customer to customer perspectives in which the business ideas gets exchanged among the customers in an appropriate manner (Beni, 2016). The C2B is the concept which is helpful in providing the assistance between the customer and the business. For making the business more efficient and live, the concept of G2B and B2G are also being identified in which the business aspects can be managed between the government and the business simultaneously in the business and the government. With the help of these models, the appropriate assistance can be provided to the new ventures or the businesses. Since introducing the innovation in the BTFC model, the most appropriate models used are the B2C, C2C an d B2G which are helpful in generating the most suitable aspects related to the business (Larson, 2016). Revenue Models Apart from these business models, there are some revenue models too, which are helpful in defining the major aspects related to the revenue. The most appropriate revenue model selected for the suitable execution is the website ad revenue model which assists in calculating the revenue related to the organization in an appropriate way. The eight perspectives related to the revenue model which are named as the accessing from the revenue, revenue for the pay per view, access, for the CPM display advertising, revenue for CPC advertising, revenue generation for the site section, affiliate revenue, accessing of the data for e- mail processing and online research aspects related to the research. By identifying all these aspects, the revenue related to the organization can be managed on the wide level (Chaffey, 2011). Applications In practical terminology, the network management and the arrangement of the communication protocol plays a major role in the management of the E- Commerce in the organization. The Applications are helpful in providing the suitable aspects to the business. The appropriate network and communication which are essential for the E- Commerce are those communication applications which are helpful in exchanging the contents, data, visual, text, animation and the other aspects. Some of the other major applications which are required are the hubs, routers and switches for exchanging the data, Network interface cards (NIC) and the Gateways to establish the stable connection. Apart from this, the most appropriate network access tools required for the processing are the local on ramps and the global distribution networks which are helpful in exchanging the views. The wired internet connection and the telephonic conversation device are also required to promote the business on the large scale. By c onsidering all these patterns, the appropriate aspects can easily be identified. Security After identifying the major requirements and the models related to the E- Commerce, the major issues are also being identified on the wide level. Before introducing any new venture related to the organization, it is essential that the major issues related to the E- Commerce needs to be identified. The issues can be related to the security, privacy, legal, customer services and the environmental aspects. The major issues of security which can affect the aspects of the E- Commerce are the hacking of the information and essential data from the organization. As the organization is providing the consultancy to the other organizations, so for this, the appropriate security maintenance is the primary target of the organization. The encryption and securing of the material appropriate transferring of the information are considered as the most suitable aspects to manage the security (Jao, 2014). E-Marketing Requirements The most appropriate and the required aspect related to the E- marketing is that to sell the particular product specified in the organization, and for this to be done, the marketing strategy should be well defined and the focused approach of the promotional aspects should also be identified at the initial level. Apart from this, there are various promotional strategies and offers depicted by the consultant, by which the growth of the organization can be possible. Also, there are various electronic equipments which are helpful in promoting the major aspects related to the organization and also supports in doing the E marketing. Payment System The choice of payment can vary as per the requirement of the clients and the rules mentioned by the organization. In case of the organization, the online payment and payment through confidential medium can be considered of the highest priority. Apart from this, the mode of payment can be distributed on the different level as per the requirement of the customers. Privacy To manage the privacy and the confidentiality of the data, it is essential that the suitable steps should be taken in a positive direction. By this, the privacy and the confidentiality of the data can be managed easily and the equilibrium among the provided services can also be identified easily. For managing the privacy, there are various methods that can be identified. These methods are installation of the suitable software, suitable alarming system or the identification of the issues and the encryption of the existing system. By the help of this, the privacy can be managed on the easy level. Legal Issues Apart from this, the organization may also face issues related to the legal, social and the environmental aspects like providing the consultancy on the global level and the other aspects. For this, the suitable assistance should also be provided, so that the major issues can be solved easily and the appropriate results can be obtained (Xu, 2014). After identifying all such issues, it is included in the moral duty of the consultant that the appropriate strategic approach will be provided to the customers, so that the appropriate results can be generated in the easiest manner. Customer Service issues To manage the customer data and to identify the major issues related to the customers, it is essential to form the suitable frame for the specification of the customers. As a consultant, I personally believe that some of the aspects related to the customer service can be solved by following these below perspectives: - By providing the credential rights to the third party. By installing the SSL By implementing the suitable security layers By educating the customers and installation of the suitable softwares for the implementation. By the help of this, the customer service issues can be solved easily and with a rapid rate (Ackerman, 2016). Analytics The suitable analytics and the measurement criteria will be helpful in providing the suitable feedback and process to the E- Commerce users. As the organization wants to implement the appropriate process of the E- Commerce in the organization, so it is essential to manage the major perspectives related to analyses in the organization in a well- defined manner. General Design and Functionality The design and the aspects related to the business totally depends upon the structure of the E- Commerce defined. The suitable structure of the E- Commerce will be helpful in providing the most promising result to the customers and the employees. The functionality of the E- Commerce also depends upon the stability aspects related to the measurements as well. There are some tools and equipments identified to measure the functionality, but the most appropriate aspect and the matrix still have to be selected appropriately (Stengel, 2013). The measurement aspects are the identification of the suitable goals, conduction of the research, identification of the suitable strength and weakness, measuring through the customer retention plans and the other aspects assisting in measuring the success of the existing proposals. The suitable marketing will be helpful in providing the increment in the share market, distribution methods and the other improvement aspects. The identification through the turnover, management, technology research development and the management are helpful in defining the major aspects related to the organization. By all these measurements, the appropriate aspects related to the organization can easily be determined and the smooth functionality related to the organization can also execute in an appropriate manner. Conclusion By observing the major aspects related to the E- Commerce and the implementation related to it, some negative and positive aspects are identified on the wide level. To manage the major aspect related to the organization, the consultant has to define the various perspectives by which the business can smoothly accept the new ventures related to the E- Commerce. Apart from this, the suitable information and the guidelines should also be specified for the organization and the consumers, so that they can identify the best use of the existing E- Commerce scenario. By using this business plan, the stability of the business can expand up to a wide level. References Ackerman, M. (2016). SocialWorlds Research group. SocialWorlds Research group. Retrieved from https://www.socialworldsresearch.org/eecs/ackerm Beni. (2016). What are the ecommerce business models. What are the ecommerce business models. Retrieved from https://myndset.com/2012/03/what-are-the-ecommerce-business-models/ Chaffey, D. (2011, January 10). 8 Online revenue model options for Internet businesses. 8 Online revenue model options for Internet businesses. Retrieved from https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/online-revenue-model-options-internet-business/ Jao, J. (2014, April 04). 7 Ways to Protect Ecommerce Customer Data. 7 Ways to Protect Ecommerce Customer Data. Retrieved from https://www.practicalecommerce.com/articles/66386-7-Ways-to-Protect-Ecommerce-Customer-Data Larson, S. (2016, May 25). 3 Types of Ecommerce Business Models. 3 Types of Ecommerce Business Models. Retrieved from https://www.entrepreneur.com/article/272162 Stengel, G. (2013). Ten Tips for Measuring Improving Performance. Ten Tips for Measuring Improving Performance. Retrieved from https://www.stengelsolutions.com/tips14.htm Xu, A. J. (2014, January 08). 7 E-commerce Trends Small Businesses Need to Know in 2014. 7 E-commerce Trends Small Businesses Need to Know in 2014. Retrieved from https://www.huffingtonpost.in/entry/7-ecommerce-trends-small-_1_b_4557164