Making High End Cosmetics While Staying True - 972 Words

making high-end cosmetics while staying true to the brand’s mission throughout the entire supply-chain.Part 1. Executive Summary Overview Smooth on the Move: is a smoothie food truck coming to Burlington, Vermont. Smooth on the move is a mobile-based company that offers a variety of very delicious and nutritious smoothie beverages to its customers. Operating as a mobile-based company gives us flexibility to serve to multiple locations. We will operate mainly on college campuses in Burlington during the school year targeting college students, and downtown Burlington employees. Utilizing unpaid college interns will assist in running our social media platforms. Eventually, we desire to expand into a retail location located downtown Burlington. Smooth on the move will be successful because it brings to Burlington the first ever healthy convenient food truck serving delicious smoothies. Part 2. Situational Analysis Company Analysis In order to lead a healthy life style, proper nutrition is essential. In the hectic and busy lives of college student’s nutrition is not always a priority. College students are so caught up in maintaining their social lives, while pursuing academic prosperity and lose sight of maintaining well balanced diets. Designated in the Burlington area having little competition in the smoothie market will bring forward opportunity for success. However, on the contrary located in such an eco-friendly city our business might be seen as not so environmentallyShow MoreRelatedShould Teenagers Undergo Elective Cosmetic Surgery?1865 Words   |  8 Pagesmany surgeons in the field of cosmetic based procedures, most of the patients seeking purely beauty care see enhancing their physical appearance as the only, or at least the best, fix for the destructive problems they face, such as harassment or personal insecurities. 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